Mobile marketing is growing worldwide and for good reason. In 2013 there were 1.4 billion smartphones users and 1 in 4 online searches were done using a mobile device. Those facts alone are why companies both large and small are jumping on the mobile marketing bandwagon.

Though mobile marketing is still relatively new, expert’s project growth is going to explode over the next few years.

8 Tips to Get Your Business Ready For The Mobile Marketing Tidal Wave

1) Have a Mobile Friendly Website

Make sure your website is mobile friendly so that it is easy to read on a cell phone. With the nurmous app available it is now relatively simple to make your site mobile-ready. It will be just a matter of download and installing a plugin.

2) Multi Platform Compatibility

Make sure your advertisements work for all types of mobile devices. Use cross-platform programming so you don’t miss out on entire populations of prospective clients from other platforms.

3) Always Offer Value

A key to successful mobile marketing is to offer exclusive content, discounts, and other attractive offers to your mobile customers so they feel like they have an inside deal.

4) Company Branding

When sending out information using mobile marketing, be sure that you always make sure that your name or your company name is prominent and that it is the first thing that your customer sees.

5) Define your Mobile Marketing Goals

Make sure you define your mobile marketing goals. It’s important that you define what you want out of mobile marketing before you start. This will help you streamline your campaign more efficiently.

6) Tracking your progress

Add tracking extensions into your mobile marketing! As with any form of marketing it is crucial to track your result so that you know what is working or what is not working.

7) Geo Targeting

Make use of social network’s location pages, like Foursquare, Facebook Pages and Google Places. In mobile marketing, it’s all about location. All Smartphones have location awareness built into their systems, so users can tell what business are around them.

8) Create engaging content

Make you mobile marketing campaign fun and engaging. When customers are waiting in line they turn to their mobile device as a source of entertainment. Your mobile marketing message should provide bite-size chucks entertaining information with a sense of urgency.

Mobile marketing can be useful tool to get your products and services the exposure you desire.