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Mobile Advertising Basics

Mobile Advertising


Many Companies that have exhausted all of the other different marketing methods, are constantly looking  for new ways to reach a wider audience.  Which why they have turned to Mobile Advertising to help get an edge on the competition.

The beauty of mobile marketing it allows for easy advertisement through mobile devices.

Mobile Advertising Tips To Get A Edge On Your Competition

Drive Traffic to a Landing Page

To ensure that your ads are successful, carefully match them with the landing page.

If you’re advertising cooking products, get your ads on a recipe site. If you’re advertising a fantasy football system, focus on sports related articles.

Carefully matching your ads is more important than going for sites with a high amount of traffic.

Get a  SMS short code

Consider starting a short code campaign to increase your mobile marketing database. Short code allows potential customers to text a code to enroll in message updates. This is great too because it allows you to build a subscriber list and ensures that only those customers wishing to receive messages do so.

Advertise your short code campaign through social media sites, your web site and any print marketing materials.

Make your ads mobile compatible

Consider adding advertising to your website that specifically built for the mobile environment. Your traditional web banners are not going to cut it on a mobile device. If you have already optimized your site for a mobile experience, those banners are no longer even visible.

There are a lot of great mobile advertising platforms out in the market, including AdMob, iAd and MobClix.

Disclaimer do your research and choose the right company for your business.

Keep your marketing message short and sweet

As I mention in my  previous post it is key to a successful mobile marketing campaign is to keep your messages short and engaging. People on the go need messages that cut to the point quickly, decisively and create a sense of urgency.

Consider including audio and video in your mobile marketing strategy. By offering audio and video to your media mix allows to make an impact on potential customers.

Develop an app for your business

Apps are programs for mobile devices that interact with customers. They provide easy access to your business through the program the customer installs on their phone.

Amazon is a good example of a successful app for mobile devices.

The key is to make your app useful to attract the attention and downloads from your current and potential customers.

Track your customer buying Habits

Any successful marketer both online and off will tell you the key to any successful marketing campaign is tracking. It is important to keep track of a customer’s buying habits. You can then personalize your marketing messages to a customer based on their actual buying habits.

As with and new marketing method it is important that you do your research. Understanding how mobile advertising works is the most important step to take before you get started. Mobile Advertising can give your business the ability to appeal to a wide variety of customers that you may not have access to with any other marketing platform.

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